Ads targeting children can be seen in various media, from traditional means like television to newer forms of entertainment like mobile gaming. According to some projections, more time will be spent watching television than most students will spend in school. A character’s first appearance is in a film, a television show, and a toy. In addition to using cartoon characters to endorse products, marketers frequently use them in ads, blurring the line between content and marketing. Licensed characters, free samples, sweepstakes, and appearances in schools and shopping areas are just a few sales promotions companies use to get their products in front of children.
When choosing a concentration, students participating in Master of Communication degree programs can choose the health and social change track. For those who aim to work in public policy or the nonprofit sector, this graduate program can provide a well-rounded background in communication. Students pursuing a degree in communications on this route and interested in media marketing and its impact on children will discover valuable materials in this area.
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Campaigns Targeting Children:
Campaigns aimed towards children are developed by various organizations, from government health organizations to cigarette manufacturers. In many instances, these commercials aim to pique the interest and attention of young people, such as by using cartoon characters or promising maturity. Those obtaining communication degrees may benefit from knowing how different marketing strategies have targeted youngsters better to understand the various philosophies and methods of advertising.
MARKETING CAMPAIGNS TO ADVERTISE LOW-FAT MILK:
University of New York’sYork’s Department of Health Education investigates the impact of the Washington Heights-Inwood Health Program’sProgram’s low-fat milk promotional campaign on inner-city Latino populations.
INTERNET MARKETING CAMPAIGNS:
When advertising on the Internet, the Bureau of Consumer Protection provides the particular rules that advertisers must adhere to. Federal Trade Commission standards for advertising to children are also included.
FOOD AND BEVERAGE MARKETING:
When advertising campaigns were first approved in schools, they significantly impacted children’s behavior and eating habits.
ADVERTISING OF TOYS:
Studies advertising campaigns aimed at children by toymakers and the influence they have had on socialization are examined by Future of Play Theory.
CHILDREN’S MEDIA USE:
This Future of Children article highlights how health officials use social media to spread positive messages about food. And it claims to be an ideal platform for a marketing campaign of that nature.
Impact of Marketing on Children:
Marketing initiatives aimed at children may impact how young people think or change their view of what they desire because of their unique targeting. Although some marketing tactics, like those taught in a health and social change communication program, promote healthy behavior in children, other marketing strategies encourage harmful conduct. In this section, parties involved will find knowledge regarding how children have been impacted by media marketing.
Researchers from the Archives of Pediatric Adolescent Medicine studied how exposure to tobacco advertising on television and in movies affects adolescents’ perceptions of smoking.
MEDIA AND CHILDHOOD OBESITY:
The FCC has released research on the link between television exposure and obesity in children. A link between advertising and children’s development has not been shown, but the agency claims that youngsters are open to both positive and negative messages in advertising.
This American Journal of Public Health study investigates their impact on youth smoking habits in marketing strategies produced by tobacco firms.
Marketers’ Way of Marketing to Children:
Marketers personalize and personalize based on previous internet activity when it comes to the Internet. Websites geared at children can include ads that blend in seamlessly with the rest of the content. Child psychology and market analysis can help marketers better understand the needs and motivations of young consumers. Marketers can use children’s behavior, interests, and physical development to design complex messages for kid customers. Budget cuts encourage schools to partner with businesses, which has led to widespread commercialization in educational institutions. Some methods in which marketers use schools into their strategy.
Advertising to youngsters, on the other hand, presents difficulties for advertisers. Competition is one of the reasons. So, “buzz marketing” is a solution to the problem of making campaigns stand out in crowded media channels. Young consumers use the Internet to keep up with the latest music, fashions, and other trends, making this strategy ideal for the Internet. Due to the Internet’sInternet’s relationship to youth culture, it’s a popular medium for marketers.
Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.