A definitive guide to Dry sampling




Product sampling is considered fairly straightforward. The process involves handing out free product samples of a product to shoppers and potential consumers, who often give feedback in exchange for the sample. Product sampling has given the existing customers the chance to try out new items in the market, as well as introduce the potential customers to the existing brand and allow them to test the product before they make any purchase.

Various industries use product sampling as a way to drive sales and improve brand loyalty. According to various studies, the modern consumer enjoys freebies and so the method has remained a very valued part of the marketing strategy for certain brands.

Product sampling methods generally constitute products being given away as freebies to the target customers to attract the customers and build trust in the product. There are various kinds of product sampling methods in the market that are used in conducting successful product sampling programs.

Dry sampling along with Wet sampling are methods that are used in product sampling programs that invite the customers to test the company’s product. Dry sampling mainly works on addressing the mass market through supermarkets and events. Wet sampling is a more specific process.

•Dry Sampling types

Dry sampling is considered a more favored approach to be taken up in product sampling programs. Dry sampling can further be segregated into two types that are explained below.

Supermarket Sampling

The first type of dry sampling that is popular among many businesses in conducting their product sampling programs is supermarket sampling. The cost incurred in implementing this is reasonably low as the primary cost is the sample distribution cost. The cost and audience in this are also dependent on the product being sampled.

-Planning supermarket sampling campaigns

Sampling inside supermarkets offers the businesses the ability to be closer to the point of purchase, it generally works on the product that is being sold as it can help change the consumers from purchasing competitors. Supermarket sampling exhibits limited branding opportunities, and in-store sampling limits the brand awareness of the product sampling campaign.

-Sampling in supermarkets implementation

Decisions are to be made by the businesses on the type of supermarket product sampling program that is to be run and according to that, the planning is done. Sampling agencies like samplerr help the businesses to speak to the event managers and product sampling staff daily, and then speak with on-site contacts, to ensure targets are being met, the branded event stands are being displayed correctly, and anything else that is required to ensure the supermarket sampling campaign to be a total success.

-Reporting on the campaign

Feedback from the campaign is considered a crucial element of the product sampling program. This is why after every campaign a detailed report is created that is easy to view and easy to share among the sampling agency and the business. This report contains a variety of information from the obtained customer feedback. The supermarkets here directly allow the businesses to collate sales uplift data across the entire product sampling promotion. This gives a business the information they need to understand the success of the campaign.

Event-Based Sampling

The second type is event-based sampling whose success is dependent on the relevance of the event to the personality of the brand. The cost incurred in this can be relatively high as it may include the sample distribution cost along with sponsorship cost. This sampling can offer rich dividends for the business and it can simultaneously increase usage and find new potential customers for the brand.

An effectively planned product sampling event includes a range of elements to attract, and engage along with adding to the experience of the event-goers. Promotional product sampling is regarded as an essential ingredient within the marketing mix. With the expert guidance and implementation skills of sampling agencies, a business will come away from each event with a measurable return for product sampling, direct sales, data capture, market research along with social media promotion. The sampling agencies help the businesses to ensure that their brand is professionally represented, and the products are sampled both positively and safely.


Dry sampling has worked as one of the best ways of product sampling techniques. Being one of the most effective in-person sampling techniques it has assisted the businesses in achieving their desired direct sales and also helped them in getting on the spot feedback on their new products.

Many companies opt to take up dry sampling which is an offline product sampling technique because they feel that it is more engaging and efficient than the existing online product sampling techniques that are prevailing in this era of social media. Their preference cannot be questioned as they have obtained direct results from this renowned method of product sampling.